About Valia
Valia, a technological venture Latin America Startup. Its mission is to develop technology for Real Estate was them to accelerate their businesses and better serve their clients. They are the first and only consumer agent marketplace in LATAM, which allows you to find agents based on agents data base.
Its mission is to develop technology data base for Real Estate agents, that allows them to accelerate their businesses and better serve their clients.
They are the first and only consumer agent marketplace in LATAM, which allows you to find agents based on experience and location, the next stop to growth is Mexico.
My Role
Product Designer
Redirect research on interviewing Mexican users, to define the profile of the potential user, needs of our user, language homologation, and improve the Landing page and registration interface.
Defining the problem
How can we increase the interest for real estate agent registration on the landing page?
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Goals
BUSINESS GOALS
Increase revenue from the platform registration
USER GOALS
Clarify the value proposition for the agents
Limited Audiovisual material
Information architecture could be improved and distributed in different sections.
Also, a good finding is that in Mexico, the term Agent reflects a vend profile and Adviser is more like who draws a life project for the client.
I went through iterations
For the initial designs went through several user tests, and discussions with
operations, marketing, and business teams to ensure we have a friendly and
scalable user experience.
I wish I could show you every single part of the process.
Usability Testing & Customer Interviews
To validate our designs or test prototypes, we did guerrilla testing with real
users. Before the pandemic, we did this in person. Now, our customer
interviews are done remotely.
We've tested the prototype with 6 people in a controlled testing
environment as well as the guerrilla way.
Styles
To be able to see where there is greater demand and supply
Account validation filter (INE - Passport)
Audiovisual content
Voice video explaining advantages slower does not give them time to analyze the information.
More to explore
